This week, I sat down with Erin Meskers, Director of Brand at Brami, to talk about what it really means to build a food brand people feel connected to, not just buy from.

We cover brand building, community, and the kind of marketing that makes people slow down and care. Erin shares how her work at Supergoop, Aviva, and Cadence shaped her approach to storytelling, and how those lessons now guide Brami’s mission to bring Italy’s food culture to the U.S.

We get into everything from educating customers about lupini beans and building loyalty through authenticity, to launching at Costco and learning how to scale without losing soul. Plus, Erin opens up about her journey across brand, growth, and retail, and why empathy, curiosity, and care are at the center of every campaign she leads.

If you’re in the business of brand storytelling, community, or CPG growth, this episode will remind you that real connection always wins.

Listen now for insight on marketing, brand experience, and what it takes to create a lifestyle around your product, one that’s built on purpose, not pressure.

Brami is currently hosting community events across the U.S., in New York, Seattle, Chicago, San Diego, and Atlanta.

If you live in one of these cities, DM Erin or Brami to join one of their upcoming experiences.

📲 Follow Erin:

Linkedin: https://www.linkedin.com/in/erinmeskers/

📲 Check out Brami:

Linkedin: https://www.linkedin.com/company/brami/

Website: https://enjoybrami.com/

👋 Enjoying Above the Fold?

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